60% of Martech Leaders Prefer Suite over Best-of-Breed: Gartner Survey
This Gartner survey finds that 60% of senior martech leaders prefer integrated marketing suites over best-of-breed stacks. That’s interesting but hard to take seriously when the same survey put the figure at 42% last year. Similarly: respondents report using just 42% of capabilities available in their stack compared with 58% last year. Meanwhile, the minority who do prefer best-of-breed are much more successful at journey orchestration than their suite-using counterparts. Color me perplexed.