A cynic might ask whether Nielsen’s much-criticized ad audience data is part of the ad fraud problem or the solution.  But I am much nicer than that.  So I’ll politely report that Nielsen is now working with Roku on a “four screen” ad measurement, reporting on deduplicated audiences across live TV, connected TV, desktop, and mobile video.  It’s one more component of the long-awaited Nielsen One cross-everything measurement service now promised for release in December.

I’ve given up the search for truth and am looking for a good fantasy, said a favorite t-shirt from years past.  Along those lines, let’s just focus on cool tech stuff.  Using AI to generate marketing copy fits that bill nicely, so we’ll report that Regie just raised a $10 million Series A to do just that.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.