A cynic might ask whether Nielsen’s much-criticized ad audience data is part of the ad fraud problem or the solution.  But I am much nicer than that.  So I’ll politely report that Nielsen is now working with Roku on a “four screen” ad measurement, reporting on deduplicated audiences across live TV, connected TV, desktop, and mobile video.  It’s one more component of the long-awaited Nielsen One cross-everything measurement service now promised for release in December.

I’ve given up the search for truth and am looking for a good fantasy, said a favorite t-shirt from years past.  Along those lines, let’s just focus on cool tech stuff.  Using AI to generate marketing copy fits that bill nicely, so we’ll report that Regie just raised a $10 million Series A to do just that.

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.