60% of Personalization Use Cases Rely on Third Party Cookies: Adobe Study

Let’s do surveys today, Dear Reader.  Adobe offers a plethora of fun facts.  Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future.  More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%).  Just 37% of marketers have real-time access to a central customer record.   Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits elsewhere.