Let’s do surveys today, Dear Reader. Adobe offers a plethora of fun facts. Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future. More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%). Just 37% of marketers have real-time access to a central customer record. Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits elsewhere.