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60% of Personalization Use Cases Rely on Third Party Cookies: Adobe Study

Let’s do surveys today, Dear Reader.  Adobe offers a plethora of fun facts.  Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future.  More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%).  Just 37% of marketers have real-time access to a central customer record.   Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits elsewhere.

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Marketers Still Hoping for Privacy-Safe Third Party Data: Forrester Study

September 6, 2021
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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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