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61% of High-Performing Marketers Have Single Customer View: Forbes CMO Practice

Forbes CMO Practice also has a new report, funded by CDP ARM Treasure Data. The focus is marketing accountability but they did find that 61% of high-performing marketers have a single customer view. That’s seems high but remember that was just high-performing marketers. Alas, they didn’t provide an average.

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People Issues Block Big Data Success: NewVantage Partners Survey

January 3, 2019

Short of randomly asking “But will it scale?” you can always sound smart in a meeting by saying the real challenge is people, not technology. Here’s proof: a survey of Fortune 1000 executives from tech advisors NewVantage Partners, which found that 95% of respondents cited cultural factors as blocking big data adoption, compared with just 5% citing technology. You can almost hear the teeth grind as fewer claimed measurable results than in last year’s survey.

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Just 11% of Marketers Spend Their Budget Effectively: WorkSpan Survey

December 21, 2018

Maybe CMOs would be more successful if they spent less time answering surveys. Here’s one more, this time by partner marketing specialist WorkSpan. They found that just 11% of marketers are confident their budget is spent effectively. Perhaps hoping to save marketers some time, WorkSpan reported results in a press release without publishing the report itself. And, I was just kidding about CMO surveys: 68% of study respondents held non-CMO titles.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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