64% of Advertisers Say Apple ATT Hurt Campaign Results
You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates. Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors. Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.