65% of Marketers Say Martech Hurts Productivity: Adobe Report
Back on more familiar turf, how about a nice Adobe study that reports marketers are struggling to get value from technology? Yup, 65% say they feel their productivity is harmed by having too many technology options and 65% also say they can’t keep up with tech changes. Despite the problems, 79% say they regularly use data to make marketing decisions and 77% use it to demonstrate marketing’s value to the rest of the business. Download for more.