On the other hand, BRP Consulting found that 68% of shoppers prefer a store that offers personalized rewards, promotions, and discounts. In fact, 64% are comfortable with being identified via their mobile phone when they enter a store as long as they get a personalized experience in return. Feel free to quote RSA or BRP as the need arises. Extra points if you quote both in the same document.
Adobe has released a variety of enhancements to its Experience Manager, notably AI-based tagging of videos for actions, attributes and objects. Other improvements make it easier to use Experience Manager assets in Adobe creative tools including Photoshop, Illustrator, and inDesign and to embed interactive content in customer communications. Nothing earth-shattering but steady improvement, Adobe-style.
If you prefer a much bigger and merrier picture, download this 143 page deck from the Interactive Advertising Bureau, cheering the growth of direct-to-consumer brands. Much to ponder – my favorites were the mash-up of omnichannel shopping and co-working, “delivered discovery” (a fancy name for sampling), and Amazon’s patented drone-hive fulfilment center.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.