6sense Adds Campaign Execution
B2B predictive analytics vendor 6sense assembles its own data by scanning public and private sources for buying signals. It just added a campaign execution engine to deliver advertising and email messages to the opportunities it uncovers. This is a significant extension for 6sense, which previously fed scored leads and segments to external marketing and sales systems for execution. As marketing execution systems like Salesforce and Adobe expand their AI features, 6sense’s data becomes a more important differentiator.