Customer engagement platform (and CDP) Blueshift is the newest rider on the agentic AI band wagon. Their Customer AI Suite now includes Customer AI Agents, which generate, test, and continuously optimize variations on personalized messages.  The company says this allows 10x more experimentation than is possible by mere humans.

An Adalytics report reveals that brands, including high profile brands like Disney, Hershey, Unilever, Procter & Gamble and Microsoft, are advertising to known bots — such as web crawlers. This raises concerns that verification providers such as DoubleVerify and IAS are more likely than previously thought to be serving ads to malicious bots too. Sources for AdExchanger said the known bots, appearing for example on IAB Tech Lab’s bot lists, should have been easily identified.

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.