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70% of Americans Regularly Binge Watch TV Shows: Infographic from @KoeppelDirect

It’s Friday and I’m sure you have uplifting activities planned for the weekend: hiking in the Great Outdoors, visiting a science museum, building homes for the homeless, that sort of thing. What, your actual plan is to binge watch Westworld? For better or worse, you’re not alone: 70% of Americans do that at least once a month, according to this unusually interesting infographic on the trends in TV advertising. Lots of fun facts for marketing data geeks. From direct response agency Koeppel Direct.

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Pyze Enterprise Edition Adds External Data to App Marketing and Analytics

April 10, 2017

Pyze gives mobile and Web app publishers advanced campaigns and analytics in a single package. It has just released an Enterprise Edition that can import data from external sources and manage customer experience across multiple applications. There’s a heavy dose of artificial intelligence for things like classifying data, identifying segments, and personalized messaging. If it seems wrong to isolate app marketing from everything else, bear in mind the target is app publishers who only have that one channel.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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