72% of Decision-Makers Prefer Unified CX Systems: Forrester Study

Devs wanna dev, but business users have other priorities.  Almost three quarters (72%) of the in-store retail decision makers queried by Forrester for CX solution vendor Uberall said they’d favor a platform that unified separate point solutions to address marketing and CX needs.  Similar numbers felt their company did a less-than-good job of providing seamless customer journeys across all touchpoints.