75% of CDP Users Expect At Least 5X ROI: Twilio Segment Survey

It’s always a good day when we have a CDP survey for you, Dear Reader. Twilio Segment reports that customer experience is the most common use case for CDPs (cited by 73%) and reliable, scalable customer data is the most common CDP business objective. Enthusiasm is high: 86% plan to continue using a CDP and 75% expect 5X or higher ROI from their CDP investment.