75% of Consumers Think Most Personalization Is Creepy: InMoment Survey

We all know there’s a fine line between personalized and creepy, but what if all personalization is creepy? Customer intelligence platform InMoment found that 75% of consumers think most forms of personalization at least somewhat creepy. Yikes! About 20% will stop using a brand that’s too creepy and 9% will complain on social media. Double yikes! Good insights here on what makes something creepy (crossing the line between physical and digital tops the list) and what makes personalization worthwhile (VIP treatment, not recommendations or easier interactions). Food for thought if you can stomach it.