7Park Data Offers Data Preparation Platform

7Park Data also happens to be owned by Vista Equity Partners, which purchased it last December. 7Park’s primary business is assembling and selling data on topics including IT expenditures, app engagement, and smart TV viewership. They just released a data preparation platform based (presumably) on their data assembly tools. Features include identity matching, data cleansing, and creation of unified customer profiles. Not a CDP but it could help to build a home-grown alternative.