Just 20% of marketers have real-time or daily access to cross-channel marketing performance data, according this study from Salesforce’s Datorama. Only 33% say they have “excellent” marketing data integration and management. No surprise here but it’s why we keep reporting on data integration technologies.
Many advertisers are avoiding coronavirus-related stories. But 62% of ads flagged by keyword-based ad blocking are actually brand safe, according to adtech vendor GumGum. This matters because publishers earn less revenue and advertisers miss good media buys.
You were even less interested in data privacy vendor Privatar’s $80 million Series C. But I’ll still mention this $15 million raise by Okera, which is also helps companies to discover and manage access to sensitive data. Some day you’ll thank me.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.