Most surveys about cookieless advertising report something between panic and willful ignorance. But respondents to this ID5 report were eerily calm: 49% were very confident and 32% were somewhat confident in their long-term addressability strategy, and 73% have already adopted at least one solution. A faith-filled 67% think most of their tech partners are fully prepared for the cookieless future too.
One company that’s surely rooting for YouTube to stay ad-friendly is Agentio, which just raised a $4.25 million seed fund for its platform to let digital creators sell ads within their creations on YouTube and elsewhere. The system gives media buyers a convenient interface to find suitable creators, place ads, and report results. So far the ad placements are made one creator at a time, although a programmatic approach can’t be too far behind.
CRM? CMS? MAP? Hubspot has given up trying to define itself and settled on “customer platform” as its label. They just confused things a bit further with a deal to acquire Clearbit, which describes itself quite clearly as “a top B2B data provider”. Clearbit was already available in the HubSpot App Marketplace but it will now be easier for Hubspot clients to enhance their files with data on 20 million companies and 500 million decision-makers. Price was not announced.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.