83% of Consumers Feel Personalized Ads are Unethical: RSA Security

Mark Twain didn’t originate the phrase “lies, damn lies, and statistics”, which in fact was a play on an older phrase “simple liars, damned liars, and experts”. Ouch. In any event, let’s look today at two directly contradictory surveys. First, RSA Security found that just 17% of consumers view personalized advertising as ethical. Indeed, only 48% see any ethical ways for companies to use their data.