Mark Twain didn’t originate the phrase “lies, damn lies, and statistics”, which in fact was a play on an older phrase “simple liars, damned liars, and experts”. Ouch. In any event, let’s look today at two directly contradictory surveys. First, RSA Security found that just 17% of consumers view personalized advertising as ethical. Indeed, only 48% see any ethical ways for companies to use their data.
Adobe has released a variety of enhancements to its Experience Manager, notably AI-based tagging of videos for actions, attributes and objects. Other improvements make it easier to use Experience Manager assets in Adobe creative tools including Photoshop, Illustrator, and inDesign and to embed interactive content in customer communications. Nothing earth-shattering but steady improvement, Adobe-style.
If you prefer a much bigger and merrier picture, download this 143 page deck from the Interactive Advertising Bureau, cheering the growth of direct-to-consumer brands. Much to ponder – my favorites were the mash-up of omnichannel shopping and co-working, “delivered discovery” (a fancy name for sampling), and Amazon’s patented drone-hive fulfilment center.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.