The majority of Australians are concerned about data privacy, with 50 per cent stating companies are requesting too much personal information, according to new research by Toluna, a leading consumer intelligence platform.
Australian Pharmaceutical Industries (API) has announced it is turning to Google Cloud as part of plans to leverage data, machine learning, and AI to personalise the customer journey.
Perth Airport is implementing a range of digital technologies to simplify the customer experience when passing through its facilities, while also helping the operator to better understand the breadth of customer interactions.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.