The majority of Australians are concerned about data privacy, with 50 per cent stating companies are requesting too much personal information, according to new research by Toluna, a leading consumer intelligence platform.
Australian Pharmaceutical Industries (API) has announced it is turning to Google Cloud as part of plans to leverage data, machine learning, and AI to personalise the customer journey.
Perth Airport is implementing a range of digital technologies to simplify the customer experience when passing through its facilities, while also helping the operator to better understand the breadth of customer interactions.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.