Raise your hand if your company’s Chief Information Officer is a “changemaker”. Now, lower your hand if you’re a CIO yourself. I thought so. This Foundry report says 85% of CIOs think they’re becoming changemakers and 68% say they are leading revenue-generating initiatives. They have a more realistic view of current priorities, listing operational efficiency and cybersecurity at the top.
The National Auto Dealers Association trade show wrapped up yesterday, leaving behind more evidence that industry-focused CDPs are growing. Announcements included a “full-scale customer data platform” called Audience IQ from Force Marketing, and new features for the “Customer Data and Experience Platform” from DAS Technology. DAS just changed its name from Digital Air Strike, which was so much cooler.
Finished binging all your favorite TV series and facing a dull weekend? No worries, Dear Reader: gather some friends and take turns reading aloud from this 465 page digital global overview report from Meltwater and we are social. Some of the good parts: internet time is down 4.8%, podcast listening is up 12.7%, and there are more web pages about dogs than cats.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.