85% of ERP Execs Say Stale Data Costs Them Revenue: Fivetran Study

Data integration platform Fivetran also finds companies are struggling with data: 82% of Enterprise Resource Platform (ERP) users say they’re making decisions based on stale data and 85% say this is leading to lost revenue.  Just 23% say they have real-time access to ERP data even though 86% say they need it.  Say, do you think Fivetran can help?

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42% of CMOs Say Data Hinders Creativity: Adverity Report

May 25, 2022

This Adverity survey finds that that as many CMOs say data hinders creativity (42%) as say it helps (41%).  A similar proportion (43%) say their teams spend more time collecting data than using it.  I think the intended lesson is that people should buy tools like Adverity to make data collection easier, but maybe some people have given up on this whole “data-driven decisions” thing altogether.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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