86% of Consumers Rate Good Customer Experience a Reason to Share Data: Janrain Survey
Here’s a reminder why customer experience is important: a recent Janrain survey that found that “good customer experience” is the single most important factor in convincing consumers to share personal data. Experience was important to 86% of consumers, ahead even of control over communications (78%), compelling loyalty programs (74%) and promising not to share data with third parties (71%). But it’s not all about feeling warm and fluffy: 62% said they’d register to receive a product discount.