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87% of Mobile Marketers Gain from Location Targeting: Factual Survey

Is better data a privacy invasion, marketing boon, or a bit of both? Making the case for marketing, location data vendor Factual reports that 87% of mobile marketers say they gain value from location-based targeting, using it to target ads, location-based offers, and personalization. So that’s a good thing, right? Everybody loves a well-targeted offer.

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Salesforce and Google Analytics 360 Now Share Marketing Insights

June 13, 2018

Salesforce Marketing Cloud is having its Connections conference this week, which has generated some news. First up, integration of Marketing Cloud with Google Analytics 360 to make journey analytics from each system visible in the other. According to this TechCrunch piece, Salesforce makes clear they are not sharing individual-level data. Ability to push audiences from Google Analytics 360 to Salesforce (and apparently other systems) is due for beta release later this year.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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