87% of Mobile Marketers Gain from Location Targeting: Factual Survey

Is better data a privacy invasion, marketing boon, or a bit of both? Making the case for marketing, location data vendor Factual reports that 87% of mobile marketers say they gain value from location-based targeting, using it to target ads, location-based offers, and personalization. So that’s a good thing, right? Everybody loves a well-targeted offer.