90% of Marketers See Lift from Personalization: Evergage Study

There were several random acquisitions yesterday, Dear Reader, but nothing that can’t wait to next week. So let’s give you some surveys to read over the weekend. We’ll start with this study from CDP vendor Evergage, which finds that 90% of marketers are seeing at least some lift from their personalization efforts, even though just 16% are very or extremely satisfied with their company’s efforts. Nor are they impressed with their peers: only 32% think marketers in general are getting personalization right.

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Brave Launches Privacy-Based Ad Program

April 25, 2019

What’s that, you don’t like someone watching your every mouse twitch? Then privacy-focused browser Brave may be more your cup of tea. They already block most standard display ads and have now launched a program that lets users select which ads to view and get rewarded with blockchain tokens (of course). Ads are targeted based on behavior profiles that are stored on the user’s computer and never shared with the advertiser. It’s like a crazy alternate universe where privacy came first.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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