90% of Shoppers Use Mix Online and Offline Channels: SmarterHQ Report

But buying through the smart device is just part of the story. Marketing platform vendor SmarterHQ found that 90% of buyers shop across multiple channels, often combining online research with in-store purchases. Making the journey still more fragmented, 53% of respondents had more than three Internet-connected devices. SmarterHQ notes that this reinforces the importance of cross-channel identity resolution. Sounds like a job for a CDP.