Options are growing for creators to license their content to AI firms without giving up ownership. Hard on the heels of a big funding round for Tollbit, Reddit and Zynga founders have come together to create Troveo, a licensing platform, with $4.5 million in seed funding. Troveo says it has deals in place which will be worth $5 million to creators by year end.
Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators. YouTube says election-denial falsehoods don’t violate its guidelines.
Fifty-five percent of CMOs are struggling to source the AI talent they need, according to a survey of over 100 B2B enterprise marketing, sales and revenue professionals by LXA. Nevertheless, almost 70% expect AI to dramatically reshape marketing organizations. All are spending on AI tools and technology with 43% allocating 11%-30% of their budget to AI.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.