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A Quarter of US Shoppers Abandon Favorite Stores Because of Politics: Harris poll

Companies pulling back from diversity commitments out of fear of right-wing boycotts may be in for a rude awakening: a new poll shows that 45% of Democrats have stopped shopping at their favorite stores because of politics, compared with just 34% of Republicans. Looks like Target isn’t the only target of left-wing consumer discontent.

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Brands That Worry About Connecting Do Better: Braze

February 26, 2025

The 2025 Customer Engagement Review from Braze says that, while 85% of senior marketers are concerned their messages aren’t hitting home, 60% of brands that exceeded their revenue goals were very concerned with making emotional connections to customers. Key to this personalization, but 99% of the over 2,000 executives surveyed say personalization plans are impacted by privacy worries. Almost a third aren’t testing their engagement efforts because of resource constraints.

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