Aampe describes itself as “the AI-native user engagement platform,” so they clearly think AI is still cool. The system combines real-time tracking of user behavior with automated testing of message attributes to generate personalized app content for each individual and adjust the content after every user action. They just raised $7.5 million in Pre-Series A funding, bringing their total to $9.3 million.
Prophecy offers a no-code data transformation platform, using a visual interface to generate transformation code. They just raised a $35 million Series B, bringing total funding to $67 million. In what could be a sign of genAI-fatigue, the press release doesn’t mention AI although the company website does list AI-based tools.
One factor slowing adoption of generative AI is the challenge of knowing whether it was used to produce any particular piece of content. Adobe is backing an open standard to tag AI-generated materials with details about their origins and changes. It just announced adoption by partners including Microsoft, Leica, Nikon, Publicis, and others. There’s an online Content Credentials hub where consumers and creators can verify content; it’s consistent with the Coalition for Content Provenance and Authority (C2PA) standard.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)