Aberdeen Acquires Intent Data Collector The Big Willow

B2B data vendor Aberdeen has acquired intent data collector The Big Willow. Once best known for its survey-driven research reports, used primarily for lead generation, Aberdeen now positions itself as an intent data vendor. The acquisition expands the volume of intent signals that Aberdeen can marry with its contact lists.

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Workato Integration Platform Raises $25 Million Series B

December 11, 2018

It’s shaping up to be another slow news week, Dear Reader. But before I resort to surveys, here is some investment news that’s still fresh enough to mention. Here’s a $25 million Series B for data integration platform Workato, which automates data flows between business processes. Previous investors included Salesforce, which now owns Workato competitor Mulesoft. Salesforce didn’t participate in the latest round.

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MetaCX Raises $14 Million for Customer Success Dashboard

December 7, 2018

Finally: MetaCX, founded by ExactTarget co-founder Sott McCorkle, has raised $14 million for a “digital success layer that brings suppliers and buyers of enterprise software together for better collaboration and outcome management, offering real-time visibility into customer success.” I don’t know what that means, either, but Forbes says it refers to a performance dashboard shared by vendors and their clients. If that seems like a lot for a dashboard company, see todays’ first item.

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