ABM Vendor Terminus Buys Zylotech CDP

Lots of wheeling and dealing today, Dear Reader.  Closest to home, account-based marketing platform Terminus has purchased B2B CDP Zylotech.  It’s Terminus’ fifth acquisition, and will tie together the data silos that would otherwise result.   Price wasn’t announced.

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IPG’s Kinesso Launches Consumer Identity Key

October 4, 2021

Google isn’t the only company trying to help advertisers identify their customers without cookies.  IPG subsidiary Kinesso has just launched “Kinesso Intelligent Identity” (a.k.a. “Kii” and pronounced “Key” – get it?).  Like other solutions, it relies on consumer-provided identifiers, although Kinesso says it “typically” finds 20% more matches across more channels, apparently because it has more identifiers to match against.  Your mileage may vary.

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Sinch Buys Mailgun Parent Pathwire for $1.9 Billion

October 1, 2021

Cloud communications vendor Sinch has expanded into email with the purchase of Pathwire, which owns email delivery companies Mailgun, Mailjet, and Email on Acid.  Price was $925 million in cash and $1 billion in Sinch stock, or about 14x Pathwire’s $132 million revenue.  The deal is Sinch’s fourth acquisition this year, including messaging platforms MessageMedia ($1.3 billion) and MessengerPeople ($55 million) and voice interconnection provider Inteliquent ($1.9 billion).

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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