Lots of wheeling and dealing today, Dear Reader. Closest to home, account-based marketing platform Terminus has purchased B2B CDP Zylotech. It’s Terminus’ fifth acquisition, and will tie together the data silos that would otherwise result. Price wasn’t announced.
Google isn’t the only company trying to help advertisers identify their customers without cookies. IPG subsidiary Kinesso has just launched “Kinesso Intelligent Identity” (a.k.a. “Kii” and pronounced “Key” – get it?). Like other solutions, it relies on consumer-provided identifiers, although Kinesso says it “typically” finds 20% more matches across more channels, apparently because it has more identifiers to match against. Your mileage may vary.
Cloud communications vendor Sinch has expanded into email with the purchase of Pathwire, which owns email delivery companies Mailgun, Mailjet, and Email on Acid. Price was $925 million in cash and $1 billion in Sinch stock, or about 14x Pathwire’s $132 million revenue. The deal is Sinch’s fourth acquisition this year, including messaging platforms MessageMedia ($1.3 billion) and MessengerPeople ($55 million) and voice interconnection provider Inteliquent ($1.9 billion).
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.