ABM Vendor Terminus Buys Zylotech CDP

Lots of wheeling and dealing today, Dear Reader.  Closest to home, account-based marketing platform Terminus has purchased B2B CDP Zylotech.  It’s Terminus’ fifth acquisition, and will tie together the data silos that would otherwise result.   Price wasn’t announced.

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IPG’s Kinesso Launches Consumer Identity Key

October 4, 2021

Google isn’t the only company trying to help advertisers identify their customers without cookies.  IPG subsidiary Kinesso has just launched “Kinesso Intelligent Identity” (a.k.a. “Kii” and pronounced “Key” – get it?).  Like other solutions, it relies on consumer-provided identifiers, although Kinesso says it “typically” finds 20% more matches across more channels, apparently because it has more identifiers to match against.  Your mileage may vary.

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Sinch Buys Mailgun Parent Pathwire for $1.9 Billion

October 1, 2021

Cloud communications vendor Sinch has expanded into email with the purchase of Pathwire, which owns email delivery companies Mailgun, Mailjet, and Email on Acid.  Price was $925 million in cash and $1 billion in Sinch stock, or about 14x Pathwire’s $132 million revenue.  The deal is Sinch’s fourth acquisition this year, including messaging platforms MessageMedia ($1.3 billion) and MessengerPeople ($55 million) and voice interconnection provider Inteliquent ($1.9 billion).

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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