e&, one of the world’s leading technology and investment groups is scaling its cloud footprint to Oracle Cloud Infrastructure (OCI) Dedicated Region to support its business expansion and modernize the business applications. Under an agreement signed at the Oracle CloudWorld Tour in Abu Dhabi, the technology group will also explore migrating its global HR functions to Oracle Fusion Cloud Human Capital Management (HCM).
Salesforce announced the Salesforce India Return to Work program, supporting women who have taken a career break, with a platform and opportunity to jumpstart their professional journey. The six-month program provides eligible candidates an opportunity to work, learn and be mentored as members of the Salesforce team in India.
Australian marketing agency, DDB Group has launched RAPP, a global Omnicon Precision Marketing Group (OPMG) in Australia. RAPP Australia will add individualisation, data science, advanced analytics, omni-channel CRM and more to DDB Group Australia’s offering, which currently includes strategy, creative, PR and experience.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.