Podcast platform Acast has launched a different flavor of audience-based targeting: it matches its own identify graph of podcast listeners with advertisers’ customer lists. The new capability doesn’t rely on cookies or device IDs, but does use IP address, which European regulators are now treating as personal data. But that’s okay: the new service is only available in the U.S. and Australia.
You may recall Firefly, which sells car-top and in-car ads on taxis and rideshare vehicles. Fun! They just added audience-based planning using individual-level data from Neustar. Marketers won’t target specific individuals but can identify the best placements to reach audiences with specified profiles.
As fines for Meta go, Turkey is well behind the EU and UK numbers, coming in at only $18.6 million, compared with $267 million and $70 million respectively. But, Turkey’s judgement that Meta obstructs its competitors by combining data from separate services it operates, threatens the core of its ad business, which is predicated on collecting and compiling data for profiles from its multiple services and being able to micro target using that information.
Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.