Acast Offers Audience Targeting Based on Advertisers’ Data

Podcast platform Acast has launched a different flavor of audience-based targeting: it matches its own identify graph of podcast listeners with advertisers’ customer lists. The new capability doesn’t rely on cookies or device IDs, but does use IP address, which European regulators are now treating as personal data.  But that’s okay: the new service is only available in the U.S. and Australia.

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Turkey is the most recent country to ding Meta – this time for antitrust breach

November 1, 2022

As fines for Meta go, Turkey is well behind the EU and UK numbers, coming in at only $18.6 million, compared with $267 million and $70 million respectively. But, Turkey’s judgement that Meta obstructs its competitors by combining data from separate services it operates, threatens the core of its ad business, which is predicated on collecting and compiling data for profiles from its multiple services and being able to micro target using that information.

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