Accelerize has upgraded the tracking, attribution, optimization and performance of its CAKE system for advertising analytics. CAKE gathers ad placement and performance data, including capturing and distributing leads. It uses individual-level information for attribution and performance measurement but doesn’t build a database of identified customers. So, not a CDP.
Ascent360, a CDP vendor specializing in retail and recreational clients, announced a $1.9 million seed funding round to support further growth of its business. The company was founded in 2014 and currently has more than 65 clients, mostly small to mid-size businesses.
Just how widespread is this artificial intelligence thing?
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.