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Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand

Accenture has just acquired Fiftyfive5, an Australian-based customer insights and advisory business. The move will strengthen Accenture Song’s ability to help clients tap data insights and performance marketing to accelerate growth and innovation across Australia and New Zealand. Fiftyfive5, which was recently named B&T Research Agency of the Year, has a proven track record in delivering customer insight-driven strategy, customer insight optimized execution and performance measurement for some of the region’s leading brands.

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Uber apologizes to Australians for mistakes/misleads on fares & cancellation fees

December 8, 2022

This follows an Australian federal court ruling which fined Uber Technologies A$21 million (US$14 million). The court ruled the Australian arm of the U.S. ride-sharing app broke consumer law by misleading customers with warnings they would be charged for cancelling some rides from 2017 to 2021 and by using an inaccurate software algorithm to estimate fares for a taxi service it offered until August 2020.

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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