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Accenture buys Malaysian data and analytics firm, adds 55 new staff to team

Accenture has acquired Malaysian data management and analytics firm BIIT Consulting to complement Accenture’s efforts to drive greater AI and data transformation within the Southeast Asian region. The move also aims to further solidify Accenture’s position in the market for providing AI and data-led transformation services.

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SmartOSC and Antsomi partner for omnichannel solution

September 23, 2021
CDPI Emerging Markets
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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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