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Accenture Interactive tapped by INFINITI for Middle East marketing

The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets. Accenture Interactive – the digital marketing arm of professional services giant Accenture – has bagged a lucrative contract in the Middle East with the regional branch of INFINITI, the luxury vehicle line of Japanese automaker Nissan.

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India plans action against Google after antitrust breaches

May 25, 2023

India’s government plans to take action against Alphabet Inc’s Google after an antitrust watchdog last year found the group to have abused its market position by indulging in anti-competitive practices. India’s antitrust body had, in October fined Google $275 million in two cases, which involved abusing its dominant position in the Android operating system market, and pushing developers to use its in-app payment system.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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