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Accenture Interactive tapped by INFINITI for Middle East marketing

The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets. Accenture Interactive – the digital marketing arm of professional services giant Accenture – has bagged a lucrative contract in the Middle East with the regional branch of INFINITI, the luxury vehicle line of Japanese automaker Nissan.

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India plans action against Google after antitrust breaches

May 25, 2023

India’s government plans to take action against Alphabet Inc’s Google after an antitrust watchdog last year found the group to have abused its market position by indulging in anti-competitive practices. India’s antitrust body had, in October fined Google $275 million in two cases, which involved abusing its dominant position in the Android operating system market, and pushing developers to use its in-app payment system.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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