I found this Accenture report hard to follow but the message is still important: superior customer experience is now more important than product innovation. Key quote: “Two thirds (66 percent) of companies surveyed reported that their most successful innovations in the last two years have been derived from improved customer experiences and related new business models versus new products alone.”
The market for data preparation systems will grow 25% per year to reach $3.93 billion by 2021, according to a new study from oddly-named market research firm Marketsandmarkets. Although the report cites self-service data preparation as a particular growth area, it focuses primarily on tools used by IT departments. As you know, data preparation is one of the key features of a Customer Data Platform: so growth in this market is good news for CDP vendors and potential users.
Marketers building a unified customers database need to take a structured approach, according to a survey report released today by the Customer Data Platform Institute.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).