Account-based marketing vendor Terminus announced $10.3 million Series B funding, bringing total funding to more than $17 million. Terminus’ primary offering is Web display ads but it has broader ambitions.
Customer Data Platform vendor NGDATA has acquired data management and analytics consultancy Eccella to expand its services capabilities and geographic reach. Belgium-based NGDATA already has some U.S. and Pacific presence, while Eccella is based in New York with offices in London and Mumbai. NGDATA has raised $27 million and been unusually active in the acquisition front, buying personalized video creator Rednun in 2016 and data-driven marketing consultancy ENQIO in 2015.
You probably don’t need a reminder of why identification is important, but, just in case: digital identity network ID.me has released a Forrester study that found 15.4 million people were identify fraud victims in 2016, with losses estimated at $16 billion.
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.