Acoustic Adds Self-Service Message and Campaign Builder

Acoustic Marketing Cloud also has new tricks, in the form of message creation tool Multichannel Composer.  The Composer is all about empowering marketers to create complicated content, segmentations, and multi-channel campaigns without help from technical staff.  Acoustic is descended from a collection of marketing tools that IBM spun off in 2019.

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Klaviyo Launches Enterprise-Scale Unified Customer Platform

June 24, 2022

Email and messaging platform Klaviyo has launched Klaviyo One, which helps large brands to “ingest, unify, store, query and analyze customer data, from any integrated source, from any period of time”.  It sounds suspiciously like a CDP, although Klaviyo avoids the term and it’s not clear how easily the unified data can be shared with other systems.    Klaviyo’s 200+ existing integrations include CDPs Lexer, Lytics, Optimove, Simon Data, and Twilio Segment.

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AWS Marketplace Adds Unified ID 2.0 Services

June 23, 2022

Unified ID 2.0, a first-party-data-based ID-sharing standard developed by The Trade Desk, probably has the widest acceptance of any third-party cookie ID alternative.  Amazon Web Services just made adoption easier by adding UID 2.0 operator services as an option in its AWS Marketplace.  Users will gain a trusted environment where they can anonymously match their own first-party data to ad opportunities.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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