Two-thirds of consumers prefer quick and easy interactions to warm and fuzzy personalized ones, according to this CCW/Digital survey. It’s no surprise but bears repeating since marketers keep forgetting it. Just 13% of consumers think brands are currently delivering highly personalized experiences, while 57% worry about the privacy and security of their data.

Large language AI models like ChatGPT and Microsoft Bing have generally been trained on data scraped from the open Web without any particular permission.  Microsoft has now decided that’s really not so fair, at least if Microsoft is the one whose data is being scraped.  They recently changed their Terms of Service to prohibit people from extracting data from Microsoft’s own AI tools.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.