Acoustic Announces Partnership with Snowflake

Back in May, Acoustic launched an all-in-one platform for multichannel marketing, journey orchestration, and behavioral experience insights called Acoustic Connect.  For reasons not immediately clear, they just re-announced the product with an emphasis on its use of the Snowflake cloud database.  It’s a useful reminder that while Snowflake is often connected to multiple components that mimic a packaged CDP, it can just as easily support a single integrated product.