Marketing cloud vendor Acoustic has released a new multi-channel marketing platform that includes personalized journey orchestration and behavioral experience insights. They announced the multi-channel bit last June so what seems to be new is inferring intent from online behaviors and using it to help drive customer-level personalization.
The 2023 edition of Gartner’s closely-watched CMO Spend and Strategy Survey hasn’t been released to non-clients, but the press release compares CMOs who increase martech spend to “gamblers looking to write-off their losses with the next bet.” Ouch. Simpler Media’s CMO survey isn’t as hostile but does find the most technically advanced organizations are the most concerned about focusing too much on tech and the least concerned about creating robust data strategies, understanding data integration, and using analytics for decisions. Apparently they feel they’ve mastered this whole technology thing.
Running its data clean room software on cloud platforms is Habu’s basic function, so it set up a Microsoft Azure integration some time ago. Today it announced a deeper relationship using Azure’s confidential computing environment, which combines hardware and software protections for greater security. You can read this blog post for technical details.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.