Acoustic Introduces Intent-Driven Marketing Platform

Marketing cloud vendor Acoustic has released a new multi-channel marketing platform that includes personalized journey orchestration and behavioral experience insights.  They announced the multi-channel bit last June so what seems to be new is inferring intent from online behaviors and using it to help drive customer-level personalization.

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Advanced CMOs Shift Focus Away From Martech: Simpler Media Survey

May 25, 2023

The 2023 edition of Gartner’s closely-watched CMO Spend and Strategy Survey hasn’t been released to non-clients, but the press release compares CMOs who increase martech spend to “gamblers looking to write-off their losses with the next bet.”  Ouch.  Simpler Media’s CMO survey isn’t as hostile but does find the most technically advanced organizations are the most concerned about focusing too much on tech and the least concerned about creating robust data strategies, understanding data integration, and using analytics for decisions.  Apparently they feel they’ve mastered this whole technology thing.

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