Open source Web site vendor Acquia has purchased Mautic, an open source marketing automation platform. The company says the merger will create the first-ever “open marketing cloud”, something you might not have known you wanted. Mautic, launched in 2014, claims over 250,000 users.
Lots of useful tidbits in this report from Symantec. Turns out that 41% of U.S. consumers experienced cybercrime in the past 12 months and 65% expect to experience it in the coming 12 months; 84% want do more to protect their privacy but 43% don’t know how; 28% of social media users deleted an account due to privacy concerns in the past 12 months; 20% would give away their Internet search history for free while 45% would not sell it for any price. And so much more.
Here’s an impressively detailed study from Litmus on market share of email service providers, broken out by region, industry, company size, and more. Spoiler alert: there are some segments that Salesforce doesn’t dominate.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.