Acquia, whose CDP is based on its 2019 Agilone acquisition, has announced several product enhancements. These include a unified user interface among its Marketing Cloud components, which include the CDP; streamline campaign management; and a unified machine learning dashboard. Acquia also announced improvements to its Drupal cloud and expanded managed services within China.
Next up: Treasure Data has completed its previously-announced separation from Softbank-owned Arm, which purchased it in 2018. Treasure Data will now be in the Softbank Vision Fund 2 portfolio, gaining more independence and easier access to capital. Treasure Data founding leaders Kazuki Ota, Hironobu Yoshikawa and Dan Weirich are also rejoining the company.
Has the pandemic led companies to prioritize customer experience technology over traditional concerns for security and cost reduction? This Harvard Business Review Analytic Services study for Apptio found that corporate managers ranked customer experience at the top of their list of strategic goals for tech spending. But don’t get too excited: an IDG survey of mostly IT managers found they (still) put cybersecurity, analytics, and business process management ahead of customer experience spending.
Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.