Acquia Enhances CDP and Other Marketing Cloud Products

Acquia, whose CDP is based on its 2019 Agilone acquisition, has announced several product enhancements.  These include a unified user interface among its Marketing Cloud components, which include the CDP; streamline campaign management; and a unified machine learning dashboard.  Acquia also announced improvements to its Drupal cloud and expanded managed services within China.

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Customer Experience Is Top Tech Priority: HBR Study

July 13, 2021

Has the pandemic led companies to prioritize customer experience technology over traditional concerns for security and cost reduction? This Harvard Business Review Analytic Services study for Apptio found that corporate managers ranked customer experience at the top of their list of strategic goals for tech spending. But don’t get too excited: an IDG survey of mostly IT managers found they (still) put cybersecurity, analytics, and business process management ahead of customer experience spending.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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