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Act-On Adds CDP-ish Data Lake with Snowflake Integration

Act-On Software has created a Data Lake that will let users import first- and second-party data and account data enrichment. The Data Lake will integrate with Snowflake and Snowflake Data Marketplace to support data sharing within the Snowflake ecosystem.  The company calls it a “private CDP” which is an odd phrase but the data sharing via Snowflake might just let it meet CDP requirements.

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Integrate’s Performance Center Will Help Close Gaps for B2B Marketers

January 31, 2024

Integrate, the B2B demand management platform, has launched Performance Center, providing AI-powered insights to support accelerated marketing decision-making. The new solution will help identify gaps in buying groups at accounts and create trust and reliability scores for media and content syndication partners. The score is based on tracking millions of data points to assess campaign performance.

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