ActionIQ Adds Direct Access to External Data Stores

CDP ActionIQ has decoupled its data storage and data extract features by launching HybridCompute, which can query data without first loading it into ActionIQ’s own data store.  The company has connectors in place for Snowflake, Databricks, and Teradata, and plans to add Google BigQuery, Amazon Redshift, and Microsoft Azure.   They describe the approach with the oh-so-trendy term “composable customer data stack”.