We’ve seen so many CDP acquisitions recently that it’s almost shocking when a CDP vendor raises money to grow independently instead. ActionIQ just reminded us that’s an option with an eye-catching $100 million Series C extension, made just slightly less impressive by news that $60 million is new money and $40 million had been raised previously.
NBCUniversal has announced its own version of a cross-channel customer identifier, the uncreatively named NBCU ID. It will let advertisers target viewers within NBCUniversal’s walled garden of TV, online and theme park properties. Other projects include a data clean room and a slew of online shopping tools including Facebook and Instagram apps.
I’ve been looking for an excuse to mention that livestream shopping is now a thing. It’s part of the larger trend for social ecommerce, which itself belongs to the still larger trend of retailers looking for ways to escape from Amazon’s clutches. So while you may not really care that Nordstrom is adding a livestream channel, at least you know why I’m telling you about it.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.