ActionIQ has expanded its real-time capabilities to include data collection via a native tag, plus identity stitching and decisioning with access to the full customer profile. Real-time comes in more flavors than Ben & Jerry’s, so some parts of this extend beyond the real-time features in other CDPs. You’ll have to dig into the details for yourself, Dear Reader. I’m off to find some Cherry Garcia.
We might as well stick with financial shenanigans, so let’s note that conversational AI company LivePerson just made two acquisitions. VoiceBase provides speech recognition and analytics while Tenfold integrates communications systems with CRM software. The deals will expand LivePerson’s reach beyond text.
SkyPoint Cloud, a chocolate-plus-peanut butter-like combination of CDP and privacy system, has expanded its CDP side with automated predictive insights. The new feature continuously updates attributes such as churn propensity, product preferences, and predictive lifetime value, mixes them into customer profiles, and serves up tasty-fresh audiences with the results.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.