We’re all about trends today, Dear Reader. Data clean rooms are trendy, and ActionIQ is jumping aboard through a strategic partnership with data clean room platform InfoSum. The deal will let ActionIQ clients match their data against other companies’ information and store the enhanced results. InfoSum’s claim to fame is it does this without making copies of the original data.
TotallyAwesome is the world’s first programmatic solution aimed at younger people in the APAC region, engaging with users contextually via apps, websites and games in an attempt to provide brand-safe environments for teens. The platform aims to deliver over 300 million monthly active online users under 18 across Asia Pacific, without collecting any personal information or data.
Testing software before you buy it is trendier. Demostack makes it easier for Software-as-a-Service companies to create demonstrations and demo environments. They just raised a $34 million Series B, bringing total funding to $51.5 million.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.