Some days this newsletter just writes itself. Here’s news that CDP ActionIQ has raised a $32 million Series C, bringing total funding to $75 million. They also list a collection of impressive wins at enterprise clients.
CDP Segment and 200 of its closest friends have launched the “Platform of Independents”, a collection of companies that pledge to build technology doesn’t lock users into any one CRM platform and makes it easy to share data across departments. Sort of like a CDP is supposed to do.
Switching gears, as it were: Google has announced that Chrome will end support for third-party cookies within two years. The move was expected but the clock is now ticking more loudly for marketers to find alternative tracking methods or maybe just do less tracking.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.