Marketing automation vendors rarely buy each other these days, so it’s worth noting that ActiveCampaign just bought Onesend, a specialist in tools for franchise, multi-location brands, and reseller agencies. The company will add Onesend features to ActiveCampaign at some future date.
You probably don’t need to be told that AI is used widely (88% of businesses) or delivering good results (90% say it will deliver cost or time savings). So let’s instead note that Twilio Segment found predictive AI is used more widely than generative AI (34% vs 24%), employee training is the most-cited obstacle to AI success (38%), many firms need better data quality to get the most value from AI (71%), and companies with a CDP grew faster than companies without one (32% vs 21%).
Maybe you’ve always wanted to see your TikTok video on a giant billboard, and maybe you haven’t. Now it’s at least an option: TikTok has empowered brands (or wealthy egoists) to display TikTok content on billboards, kiosks, cinema screens, bars, restaurants, automobiles, gas stations, retail stores, and anywhere else a connected screen is available. Oh brave new world!
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.