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AcutiyAds Partners with Tapad to Expand Cross-Device Ad Targeting

Tapad is another company that specializes in identifying which devices belong to the same person. They’ve partnered with AcuityAds to help build cross-channel ad audiences that include connected TVs. You can run from those shoes you considered buying, but you can’t hide.

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Facebook Promises Fabulous Privacy Protections

January 28, 2020

Raise your hand if you knew today is Data Privacy Day. (Firstname_Placeholder, did you just raise your hand? Do you think I can’t see you?) You can watch a two hour event to celebrate or you can chuckle over Facebook’s promise to provide users with privacy protections “far beyond those required by United States law” if a federal judge grants it immunity from anything illegal it might have done in the past. They didn’t mention throwing in a bridge to Brooklyn, but I guess that’s implied.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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