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AcutiyAds Partners with Tapad to Expand Cross-Device Ad Targeting

Tapad is another company that specializes in identifying which devices belong to the same person. They’ve partnered with AcuityAds to help build cross-channel ad audiences that include connected TVs. You can run from those shoes you considered buying, but you can’t hide.

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Facebook Promises Fabulous Privacy Protections

January 28, 2020

Raise your hand if you knew today is Data Privacy Day. (Firstname_Placeholder, did you just raise your hand? Do you think I can’t see you?) You can watch a two hour event to celebrate or you can chuckle over Facebook’s promise to provide users with privacy protections “far beyond those required by United States law” if a federal judge grants it immunity from anything illegal it might have done in the past. They didn’t mention throwing in a bridge to Brooklyn, but I guess that’s implied.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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