Tapad is another company that specializes in identifying which devices belong to the same person. They’ve partnered with AcuityAds to help build cross-channel ad audiences that include connected TVs. You can run from those shoes you considered buying, but you can’t hide.
Raise your hand if you knew today is Data Privacy Day. (Firstname_Placeholder, did you just raise your hand? Do you think I can’t see you?) You can watch a two hour event to celebrate or you can chuckle over Facebook’s promise to provide users with privacy protections “far beyond those required by United States law” if a federal judge grants it immunity from anything illegal it might have done in the past. They didn’t mention throwing in a bridge to Brooklyn, but I guess that’s implied.
Pivoting to consumer email, here’s a report from Pure360 and the Data & Marketing Association. It holds few surprises: people want fewer emails, they sign up mostly for discounts and offers, and most think the majority of their emails lack value. That said, they still prefer email over other channels for most purposes.
Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader. We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens. The bright side is there’s lots of room for improvement.