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Acxiom Data Added to TransUnion Streaming Media Audiences

Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory.  Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies.  Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace.   Do you feel better now?

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The world’s fastest-growing ecommerce market: Latin America

January 13, 2022
CDPI Emerging Markets
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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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