Acxiom Data Added to TransUnion Streaming Media Audiences
Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory. Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies. Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace. Do you feel better now?