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Acxiom Data Added to TransUnion Streaming Media Audiences

Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory.  Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies.  Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace.   Do you feel better now?

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The world’s fastest-growing ecommerce market: Latin America

January 13, 2022

Latin America’s surge in ecommerce activity gave rise to an even faster acceleration of retail ecommerce sales than previously expected. This year, the region will continue to hold its No. 1 spot as the world’s fastest-growing regional retail ecommerce market before ceding it to the Middle East and Africa in 2022. In the second of a two-part series, we have partnered with digital commerce platform VTEX to curate this collection of interviews among regional executives to highlight how the pandemic accelerated Latin America’s rapid embrace of ecommerce, what trends lie... Read More >

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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