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Acxiom Data Added to TransUnion Streaming Media Audiences

Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory.  Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies.  Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace.   Do you feel better now?

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The world’s fastest-growing ecommerce market: Latin America

January 13, 2022
CDPI Emerging Markets
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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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